The New York Times Upfront

The New York times upfront. (2008). New York, NY: Scholastic, Inc. May 4, 2009.

I was drawn to this edition of the New York Times Upfront magazine because it contained an article by Peter Menzel that was basically a synopsis of the full length coffee table book he coauthored with Faith D’Aluisio called Hungry Plant: What the world eats. The original book was quite intriguing and I was pleased to see it’s exposure to the teen market. In fact I found all the articles in the magazine to be very well written. Another piece called Is it a Show or an Ad? delved into the subversive advertising that saturates modern entertainment shows. It was similar to reading a copy of Adbusters, but without the aggressively pessimistic cynicism.
So, don’t be turned off by the fact that this magazine looks fairly identical to the adult version of the New York Times magazine (methinks this here’s an attempt to make life-long loyalists for the NYTM empire) the magazine will appeal to teens because it talks about issues they care about, without lying or beating around the bush.
The magazine gains further credibility for me because there are twenty high school teachers listed as advisors in the credits of the magazine.
To view this issue and many more in full by accessing the New York Times Upfront archives through Scholastic’s website

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